AirSupport Bra by lululemon
Launching globally, lululemon’s new AirSupport Bra revolutionizes what high support feels like with a light-as-air on-body experience. Designed to support guests with C–DDD cup sizes during high impact activities like running, the AirSupport Bra’s ground-breaking sensation and innovative support system have been developed by lululemon’s Bra Design and research + innovation teams. Every detail of the bra’s streamlined construction has been carefully considered under the brand’s Science of Feel™ lens to ensure optimal feel and performance during high movement, high impact activities. The teams spent two years developing and testing the AirSupport Bra with lululemon’s global collective of runners. This product launch and global campaign intended to show the AirSupport Bra being put to the ultimate test with 3 runners, 2 days in the desert, and many, many, miles clocked.
ROLE: ART DIRECTION COPY DIRECTION: ARRABELLE STAVROFF STUDIO: LULULEMON PHOTO: JACKIE BEALE, ZACK MCTEE VIDEO: WAVELENGTH SR DESIGN: KARIM KADI SR COPY: KIM BUDZIAK STYLING: HILARY RUSSELL PRODUCER: CHRISTINE NAIRNE
